HRI – Beauty Evolves Here
HRI is one of India's leading beauty and personal care companies, with a rich legacy spanning seven decades since 1957. Over the years, HRI has evolved into a house of iconic brands such as Vasmol, Streax, Streax Professional, and Florozone, operating across hair colour, haircare, skincare, and professional salon services, serving both consumers and beauty professionals.
Driven by its philosophy "Beauty Evolves Here", HRI continuously reimagines beauty through a powerful blend of heritage, science, creativity, expertise, and innovation. Every product is designed to empower people with the confidence to express their individuality.
With six state-of-the-art manufacturing facilities, a best-in-class research and development centre, and multiple salon education technical centres, HRI remains committed to delivering excellence, driving innovation, and creating meaningful experiences.
At the heart of HRI is a people-first culture that nurtures entrepreneurship, collaboration, and continuous growth. This commitment has earned the company prestigious recognitions, including Great Place to Work®, India's Best Workplaces in Manufacturing, and Best Workplaces for Innovation.
HRI remains committed to creating brands that shape the future of beauty.
Vision & Mission
Our Vision
We will always be a preferred organisation, offering excellent products and services, growing with our stakeholders, and spreading happiness across the globe, passionately.
Beauty Evolves Here.
Our Mission
We believe in offering our customers the best in the beauty and personal care space. Crafting innovations to help consumers best express their personalities. We collaborate with our stakeholders and customers to remain at the forefront of the industry.
Values That Power our Evolution
Our values build trust, empower people, celebrate individuality, and create meaningful value for consumers, partners, employees, and communities. We believe that where values evolve with purpose, beauty evolves with impact.
The Philosophy Behind Beauty Evolution
Beauty is personal. It evolves with every individual and every aspiration. At HRI, we believe beauty is an expression of confidence, identity, and transformation. That's why every innovation begins with understanding people. How they live. What inspires them. How they aspire to look and feel their best.
Blending consumer insight with scientific expertise, creative thinking, and manufacturing excellence, we create beauty solutions that empower self-expression and celebrate individuality.
Scientific Expertise
Every innovation is built on a foundation of science, expertise, and deep consumer understanding to create safe, effective, and trusted products.
Innovation
We turn emerging trends, consumer insights, and new technologies into solutions that shape the future of the beauty industry.
Quality
Quality is our promise. From ingredients to delivery, every product meets the highest standards of performance, safety, and consistency.
Built on Global Standards
ISO 9001
Certified Quality Management System
ISO 14001
Certified Environmental Management System
ISO 22716
Certified Cosmetic Good Manufacturing Practices (CGMP)
ISO 45001
Certified Occupational Health & Safety Management System
Beauty Evolves Here: Science fuels innovation. Quality earns trust. Every breakthrough shapes the future of beauty.
Nurturing Beauty Since 1957:
Built on Legacy. Driven by What's Next.
Our Legacy began in 1957. Today, it stands among India's leading beauty and personal care companies, driven by a relentless pursuit of innovation, quality, and consumer trust.
Every milestone reflects one ambition — to shape the future of beauty.
Our Legacy
Backed by Vision.
Built for the Future.
HRI is backed by Premji Invest, one of India's leading investment firms. Guided by a shared commitment to long-term value creation, strong governance, and sustainable growth, HRI continues to believe in innovation, manufacturing excellence, talent, and global expansion, building a future-ready beauty company with enduring impact.
About Our Investor
Where People Evolve
Behind every happy consumer and every satisfied stakeholder, there is a team of passionate individuals shaping the future of beauty together. At HRI, We empower every individual to contribute, innovate, and create meaningful impact. When people grow, Beauty evolves.
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